Experience You Can Trust 

Our Purpose

We are here to help you grow your climbing business.


We are here to be your expert partners, your resource, your confidence that you're not doing it alone.

Our Values

  • Integrity in every interaction

  • Honesty even if it hurts

  • Leadership is our responsibility

  • Excellence is worth the effort

Our team has spent their careers serving the brands, facilities and organizations of climbing. We have launched projects, managed growth, and seen wild successes and failures firsthand.

Scott Rennak - Charmichael - black shirt
Scott Rennak

Scott began his marketing career in grade school, reselling candy at Boy Scout camp for 500% markups.

In 1997 he bought a struggling climbing gym, returned it to profitability, and launched his professional career.

Since then he has helped hundreds of small businesses grow.  Currently he publishes Climbing Business Journal.


Scott is a hands-on marketing operations expert. He built his first website in 1998 and most recent one this year. Every day he "spins pixels" using Adobe, Microsoft, Google Workspace, MailChimp, WordPress and much more.

Scott is also an accomplished and respected community leader.  With an uncommon energy, his passion and drive has elevated every project of his life.

Our Team & Network

We have in-house staff and a network of professionals that can handle virtually any marketing task that pops up:

  • Content creation

  • Social media

  • Email marketing

  • Websites & blogs

  • Graphic design

  • Partnerships

  • Events