We Have The Experience

To Help You_  

Our Purpose

We are here to help you grow your climbing business. We are here to be your expert partners, your resource, your confidence that you're not doing it alone.

Our team has spent their careers serving the brands, facilities and organizations of climbing. We have launched projects, managed growth, and seen wild successes and failures firsthand.


Need another set of eyes on your plan? Need a hand with the work? You can depend on our hands-on experience to get the job done.

[ Growth / Partnership / Leadership / Excellence ]


Scott Rennak - Charmichael - black shirt
Scott Rennak

[ Team Leader / Business Developer / Marketer ]

Scott has been selling things and promoting projects since grade school where he resold candy at Boy Scout camp for 500% markups. As an adult he has launched and grown small businesses in the climbing industry since 1997, including American Bouldering Series, The Spot Bouldering Gym, Kilter Climbing Grips, and Climbing Business Journal. 

Scott is a hands-on marketing operations expert, having built his first website in 1998 and most recent one this year. He uses Rock Gym Pro, makes graphics every day using Adobe, manages projects with Microsoft and GSuite, sends MailChimp emails and surveys, and currently manages websites using WordPress, Squarespace, Shopify and Wix.

More importantly, Scott possesses an uncommon energy, a passion and drive that has elevated and improved practically every project of his life.

See Scott's professional resume on Linkedin

Our Network

[ Experts With Decades Of Experience ]

We have developed a network of professionals that can handle virtually any marketing task that pops up:

  • Content creation - story writing, photography, videography

  • Social media - strategy, day-to-day operations

  • Email marketing - mass communications, transactional messaging

  • Websites & blogs - design, planning, execution

  • Graphic design - bringing together the visual elements

  • Partnerships - building community beyond your business walls

  • Events - grassroots, national-level, fundraisers